When to blog? When it happens? No, I really don't like this practice. Of course, you shouldn't write when you have nothing to say. But the editorial plan also serves this purpose, don't you think? It will let us know if we have anything to talk about. Posting frequency, cadence, periodicity: these are words that must come to mind if a company feels ready for blogging. The editorial calendar must be based on the days on which we decide to publish.
Here I chose to go out on odd days and in fact my calendar, which I drew up with Calc (the equivalent of Excel), each week only includes Monday, Wednesday and Friday. But why is it so useful to have an editorial calendar? Because it means organization. Order. It means maintaining that periodicity that makes a blog alive and well. Learning to write: writing for the web But does a company know how to write for the web? No, almost certainly, and that's normal. To each his Phone Number Data own job. Before talking about how to write in a company blog, we must ask ourselves: but do I know how to write for the internet? Can I write a blog? Because it's not just a question of knowing the grammar and the topics to talk about, it's a question of knowing the dynamics of the web and how users and search engines think.
It's easy to say: we want to start a blog. To a company I would reply: but who writes to us? Do you have employees who are capable of doing this? Isn't it better to rely on an expert blogger? Training If the company deals with very technical articles, writing for the blog means wasting a lot of time and energy in understanding and knowing the product itself. Dialogue with colleagues who work in the company is often difficult, because for them some specific activities and knowledge are taken for granted, while you, on the other hand, have to learn something new from the beginning. Roberto Gerosa in What to write in a company blog And if it is difficult to write in a company blog for a blogger who knows the internet and knows how to write, how much will it be for a company?
Here I chose to go out on odd days and in fact my calendar, which I drew up with Calc (the equivalent of Excel), each week only includes Monday, Wednesday and Friday. But why is it so useful to have an editorial calendar? Because it means organization. Order. It means maintaining that periodicity that makes a blog alive and well. Learning to write: writing for the web But does a company know how to write for the web? No, almost certainly, and that's normal. To each his Phone Number Data own job. Before talking about how to write in a company blog, we must ask ourselves: but do I know how to write for the internet? Can I write a blog? Because it's not just a question of knowing the grammar and the topics to talk about, it's a question of knowing the dynamics of the web and how users and search engines think.
It's easy to say: we want to start a blog. To a company I would reply: but who writes to us? Do you have employees who are capable of doing this? Isn't it better to rely on an expert blogger? Training If the company deals with very technical articles, writing for the blog means wasting a lot of time and energy in understanding and knowing the product itself. Dialogue with colleagues who work in the company is often difficult, because for them some specific activities and knowledge are taken for granted, while you, on the other hand, have to learn something new from the beginning. Roberto Gerosa in What to write in a company blog And if it is difficult to write in a company blog for a blogger who knows the internet and knows how to write, how much will it be for a company?