There are niches where people Google products and services using specific terms. Therefore, it is especially important to understand what keywords bring calls from the target audience. Such an example will be discussed in this case. Our partner Victoria Vasilenko, Middle Project Manager in the Shopping Experts online store promotion team , talks about the successful promotion of a metal rolling center using Ringostat. Reading time 11 minutes Project Features Project work results Summary Project Features Client: metal rolling center Region: Ukraine Period: from June 2020 to date The company sells rolled metal products on its website: aluminum, stainless steel, black steel, copper, brass, bronze, cast iron and much more.
They are Fax Lists usually purchased by businesses - from small metalworking shops to large industrial enterprises. When a company's customers Google, they use special slang. And the niche itself is quite narrow and specific, so the center orders promotion from professionals - the Shopping Experts agency. Since May 2020, the contractor has been maintaining three traffic acquisition channels for the client: search contextual advertising; display network campaigns; Google Shopping campaigns; Google Smart Campaigns; Discovery type campaigns. The latter are part of media advertising targeting a specific audience. In this case, this is a special audience according to the intentions of “Metal Rolling”. Discovery campaigns have several distinctive features.
Ads appear on the YouTube homepage, in the recommended videos section, in the Promotions and Social tabs in Gmail, and in Google recommendations. User engagement increases with informative and relevant advertising. Thanks to Google's algorithms that recognize consumer intent, ads are seen by people who are most interested in the offer and are ready to learn more about it. Ads are shown with compelling visuals across a variety of Google services. Machine learning technology allows you to optimally combine advertising objects in ads and display them on system resources. Bids are set automatically to improve the effectiveness of display advertising.
They are Fax Lists usually purchased by businesses - from small metalworking shops to large industrial enterprises. When a company's customers Google, they use special slang. And the niche itself is quite narrow and specific, so the center orders promotion from professionals - the Shopping Experts agency. Since May 2020, the contractor has been maintaining three traffic acquisition channels for the client: search contextual advertising; display network campaigns; Google Shopping campaigns; Google Smart Campaigns; Discovery type campaigns. The latter are part of media advertising targeting a specific audience. In this case, this is a special audience according to the intentions of “Metal Rolling”. Discovery campaigns have several distinctive features.
Ads appear on the YouTube homepage, in the recommended videos section, in the Promotions and Social tabs in Gmail, and in Google recommendations. User engagement increases with informative and relevant advertising. Thanks to Google's algorithms that recognize consumer intent, ads are seen by people who are most interested in the offer and are ready to learn more about it. Ads are shown with compelling visuals across a variety of Google services. Machine learning technology allows you to optimally combine advertising objects in ads and display them on system resources. Bids are set automatically to improve the effectiveness of display advertising.