When adding keywords to a website, it is worth considering two aspects: saturation with phrases, but also their diversity. There is a temptation to optimize one page for many similar phrases. Is it better to choose one phrase per page or a dozen different ones? See how to plan the use of phrases on the website to increase the effectiveness of positioning and build sales. Choosing keywords for the website - where to start? The first step is to determine the topic of your website and each subpage. Other phrases will fit the home page, others will fit the offer, product or guide page. Therefore, it is worth considering what goals each subpage achieves and only then start searching for phrases. We have already described phrase search along with a list of useful tools in these articles: HOW TO SELECT KEYWORDS IN POSITIONING?
EFFECTIVE PHRASE STRATEGIES. THE BEST E-MARKETING WhatsApp Number List TOOLS. PART 1 - HOW TO SELECT PHRASES EFFECTIVELY? This time we want to discuss the issue of the number of phrases for positioning one subpage. How many experts, so many tactics. However, we will refer to our own experience and to the interesting Ahrefs study. Common mistakes when selecting phrases for a website Beginners often fall into the trap of adding a large number of different phrases to one subpage. After all, if not one phrase, then maybe another one will "work". This approach is not good, it is much better to test the effectiveness of different phrases on different subpages.
Therefore, it is unacceptable for one page in an online store to be optimized simultaneously for phrases such as school backpacks, tourist backpacks, women's backpacks, children's backpacks, etc. Each of these phrases describes detailed categories and therefore should be placed on a separate subpage. A good method is to ask yourself a question when choosing phrases - can I create a new subpage for this phrase? Phrases on the website should ultimately be arranged in a hierarchy consistent with the hierarchy of subpages - from general phrases on the home page, to more and more detailed phrases on categories, subcategories and product pages. You can combine several phrases into one complex one, and if not, you should consider placing the phrases on separate subpages. How many phrases should you choose for one website?
EFFECTIVE PHRASE STRATEGIES. THE BEST E-MARKETING WhatsApp Number List TOOLS. PART 1 - HOW TO SELECT PHRASES EFFECTIVELY? This time we want to discuss the issue of the number of phrases for positioning one subpage. How many experts, so many tactics. However, we will refer to our own experience and to the interesting Ahrefs study. Common mistakes when selecting phrases for a website Beginners often fall into the trap of adding a large number of different phrases to one subpage. After all, if not one phrase, then maybe another one will "work". This approach is not good, it is much better to test the effectiveness of different phrases on different subpages.
Therefore, it is unacceptable for one page in an online store to be optimized simultaneously for phrases such as school backpacks, tourist backpacks, women's backpacks, children's backpacks, etc. Each of these phrases describes detailed categories and therefore should be placed on a separate subpage. A good method is to ask yourself a question when choosing phrases - can I create a new subpage for this phrase? Phrases on the website should ultimately be arranged in a hierarchy consistent with the hierarchy of subpages - from general phrases on the home page, to more and more detailed phrases on categories, subcategories and product pages. You can combine several phrases into one complex one, and if not, you should consider placing the phrases on separate subpages. How many phrases should you choose for one website?