In the picture we can see two different layers By default there are conjunctions between them. In fact by advertising to such a target group we will reach fans of dogs or cats. Target Group Reduction Target Group Reduction Here we see the use of target group reduction. These levels belong to different categories. In this case combinations between these methods are also mentioned. In this way we will reach both cat lovers and dog lovers. Interest Left What if you wanted to attract people who were only interested in the types of animals listed above ? Excluded Interests Excluded Interests allows us to exclude both cat and dog fans from our cat interest population. Now you probably understand why the article started with so much focus on people. You need to know who your potential customers are so you can use advanced settings and reach different audiences.
Lookalike Audience Another targeting option is to target people who are similar to people in your source group in a specific country. When we create a recipient-like group we have to specify the group people algorithm will create the group based on these people. Such groups can be created based on people who follow our site and purchase items from our site or submit an whatsapp mobile number list form. Groups created from sources with more than 10 records work best. When creating similar recipient groups its important to use the correct source relative to the campaigns goals. The algorithm carefully analyzes the information it has about the users of the source group and based on this it shows groups of similar users. The size of the groups is also important if it is too small the algorithm will not build the groups correctly and the performance may not be satisfactory. Setting Up Your Visual Audience Setting Up Your Visual Audience How visual is your audience ? By choosing this identification method we can choose the size of the group within the range of most similar persons.
This type of group can be narrowed down to a specific age range or gender of interest. More restrictions can be used but are not officially recommended. This is useful when using less precise source groups. Custom Audiences The third option is for Custom Audiences. Thanks to this targeting option we can reach people who have interacted with our fan page or visited the site in the last 2 days. We may also target advertisements to customer lists based on data such as email addresses. We will use custom routing. Group to start remarketing. We can also create custom groups based on custom conversions. But remember in order to run a remarketing campaign we have to create pixels. Like Lookalike Audiences we can also narrow down Custom Audiences based on peoples behavioral interests and age. Custom Audience Source The Custom Audience Source website returns visits or actions taken on your website over the past few days.
Lookalike Audience Another targeting option is to target people who are similar to people in your source group in a specific country. When we create a recipient-like group we have to specify the group people algorithm will create the group based on these people. Such groups can be created based on people who follow our site and purchase items from our site or submit an whatsapp mobile number list form. Groups created from sources with more than 10 records work best. When creating similar recipient groups its important to use the correct source relative to the campaigns goals. The algorithm carefully analyzes the information it has about the users of the source group and based on this it shows groups of similar users. The size of the groups is also important if it is too small the algorithm will not build the groups correctly and the performance may not be satisfactory. Setting Up Your Visual Audience Setting Up Your Visual Audience How visual is your audience ? By choosing this identification method we can choose the size of the group within the range of most similar persons.
This type of group can be narrowed down to a specific age range or gender of interest. More restrictions can be used but are not officially recommended. This is useful when using less precise source groups. Custom Audiences The third option is for Custom Audiences. Thanks to this targeting option we can reach people who have interacted with our fan page or visited the site in the last 2 days. We may also target advertisements to customer lists based on data such as email addresses. We will use custom routing. Group to start remarketing. We can also create custom groups based on custom conversions. But remember in order to run a remarketing campaign we have to create pixels. Like Lookalike Audiences we can also narrow down Custom Audiences based on peoples behavioral interests and age. Custom Audience Source The Custom Audience Source website returns visits or actions taken on your website over the past few days.